FLYING FISH PROMOTION

INTRODUCTION

The main focus at these event was promotion. Customers were to buy six pack of flying fish and get a free P100 ticket for South Africans comedy show which was held at Tati River Lodge. The promotion is a broader-based word meaning efforts undertaken to bring support. The main function of the promotion is to establish the awareness in the minds of customers about the company’s product/service and to establish a positive value in the minds of customers. It also includes personal selling that involves face-to-face communication between the seller and the potential customer as well as other efforts planned to increase sales (Tan, Tse and Wong, 2009)

Product

According to Bojanic(2006) product is a package, or bundle, of gods and services that include the total input and some of the variables that are part of the ‘product’ decision include variety, quality, design, features/amenities, brand name, packaging, backup services, and warranties. .Flying fish is a newly introduced flavored beer which was promoted by Kgalagadi Breweries Limited (KBL). There is no point in developing a product that no one wants to buy, yet other companies choose what to offer first and hope to find market later. The effective company will find out what customers’ needs and wants and then develop the product with the right level of quality now and in future (Charted Institute of Marketing (2009).

The event was a success because most people bought those six packs and they were curious because they have never heard of a flavored beer before and they were wondering how it tastes like. At the main entrance of where the event was held every one was issued with a bottle of beer as a welcome drink and there was also some beer for sale at the bar for those who wanted to have more of it.