FAREWELL PARTY

Introduction

The main focus at this event was time management. The event was about the lecturer’s farewell party which was held at Thokgamo restaurant.  According Chapman and Rupured (2008) the term Time Management is a loose term.  You cannot manage time but can manage the events in your life in relation to time. You can often wish for more time but you only get 24 hours a day and how you use that time depends on skills learned through self- analysis, planning,     evaluation, and self-control. Much like money, time is treasured it must be protected, used wisely, and planned for. The first step to a decent time management is to arrange your tasks. In other words, deciding which task is most vital and should be finalized first. The Learning Center (2001).

Time management was taken in to consideration, the event was planned well in time and duties were allocated some few days before the event. During the implementation everyone knew what they were doing and it was easy to complete the task. The event was a success all because of time management. Pausch (1998) illustrate that being successful doesn’t make you manage your time well but instead managing your time well makes you successful.

CHIBUKU ROAD OF FAME LAUNCH

Introduction

The writer was focusing more on crowd management. Crowd management is defined as the regular planning and supervision of, the orderly movement and gathering of people. Crowd troughs must determine a wide range of information about a venue and the people occupying it before a group assembly occurs (Fruin, 2002). The crowd management was very easy and effective at these event because all the tables had boxes of chibuku for the whole crowd to drink, the security guards were also there to control the situation. The event was held at the chibuku warehouse and the gates were also locked so that people don’t just go in and out as they please.

According to the Health and Safety Executive (2000) as an early priority, you need to make sure that you can control and manage crowd safety for the type of event and at the venue you have chosen. An acceptable level of crowd density varies according to the venue. An initial walk around your proposed venue, carrying out a visual checkup, is essential to find out both the correct and the acceptable level of crowd density for your event. Work safe Victoria (2007) illustrate that managing crowds involves major risk. The degree, strictness and exposure to risk will vary depending on the situations crowd controllers find themselves in, how well crowd control staff have been prepared and how successfully risks have been controlled.

FLYING FISH PROMOTION

INTRODUCTION

The main focus at these event was promotion. Customers were to buy six pack of flying fish and get a free P100 ticket for South Africans comedy show which was held at Tati River Lodge. The promotion is a broader-based word meaning efforts undertaken to bring support. The main function of the promotion is to establish the awareness in the minds of customers about the company’s product/service and to establish a positive value in the minds of customers. It also includes personal selling that involves face-to-face communication between the seller and the potential customer as well as other efforts planned to increase sales (Tan, Tse and Wong, 2009)

Product

According to Bojanic(2006) product is a package, or bundle, of gods and services that include the total input and some of the variables that are part of the ‘product’ decision include variety, quality, design, features/amenities, brand name, packaging, backup services, and warranties. .Flying fish is a newly introduced flavored beer which was promoted by Kgalagadi Breweries Limited (KBL). There is no point in developing a product that no one wants to buy, yet other companies choose what to offer first and hope to find market later. The effective company will find out what customers’ needs and wants and then develop the product with the right level of quality now and in future (Charted Institute of Marketing (2009).

The event was a success because most people bought those six packs and they were curious because they have never heard of a flavored beer before and they were wondering how it tastes like. At the main entrance of where the event was held every one was issued with a bottle of beer as a welcome drink and there was also some beer for sale at the bar for those who wanted to have more of it.